Spongecell transforms standard banner ads into dynamic flash ads with rich media-like functionality. The multi-media ads engage audiences longer, use no more real estate than a standard banner ad, and keep users on the publisher’s page. Spongecell can seamlessly incorporate multiple actions in a single ad unit, providing consumers with the choice of how they want to interact with the ad.

The company was founded in 2005 by a team composed mostly of Carnegie Mellon Computer Science graduates. After launching a groundbreaking natural language web calendar in 2006, they took funding from a group led by Halo Venture Partners, including The Interpublic Group of Companies (IPG) and the Pilot Group.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: